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Chinese
China Franchise Expo 2007
Date: 2007-04-21 to 2007-04-23
Address: China World Trade Centre
Sponsor: China Chain Store & Franchise Association
Organizer: CCFA-China Chain Stroe & Franchise Association
Contact: Beijing Franchise Exhibition Dept.
Tel: 86-10-51916857
Fax: 86-10-51916857
E-mail:
Exhibition content: Sponsored By:China Chain Store & Franchise Association
Show Management:CCPIT Beijing Sub-Council
Supported ByWFC / APFC

Why to Exhibit:
According to the updated statistics from the book 2006 Blue book of franchise in China released by China Chain Store & Franchise Association in April, 2006, there have been about 2320 franchise systems and 168,000 franchised outlets in China by the end of 2005. Franchised outlets that every franchise system owns on average increased by 28% from 57 in 2004 to 73 in 2005.

According to a survey report on the status of foreign franchise chains development in China released by CCFA in Sept. 2005, fourteen of the Top Twenty Brands in US have entered Chinese market. The targeted cities for their development are Beijing, Shanghai and Guangzhou. There are seven foreign brands entering through master franchise. The royalties are collected by four different means; the most common one is a percentage on sales revenue, accounting for 77% of the total foreign brands. When choosing the partner, the major factors foreign brands concerned are government relations, industry background, present business performance, management skill and capital resource.
  

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